Client Background
" MileagePlus " (NASDAQ:JOBS) is a widely influential human resources service provider in China and a U.S.-listed Chinese human resources service company that has created an all-encompassing recruiting solution of website + headhunting + RPO + campus recruiting + management software.
The team has been serving 51Job for more than 10 years, the competition in the recruitment industry is also getting more and more intense, in addition to the old competitor Wisdom Union, boss direct hire, hiring is raging, how to help 51Job to ensure their leading position and to further obtain more resumes is the subject we have been facing.
marketing objective
Number of resumes, cost of resumes, quality of resumes, delivery of resumes, number of deliveries and their cost.
marketing effectiveness
Effective resume acquisition has been growing at a high rate year-on-year, and customer investment has risen accordingly. Omni-channel marketing investment is expected to grow by 100% in 2021, on the premise of ensuring effective control of marketing target acquisition costs.
optimization strategy
Refined placement, from geography to crowd targeting, from keywords to creative style, each dimension is refined, while constantly trying new media products to discover the blue ocean of traffic.
Optimization experience
Based on search marketing, we learn recruitment industry trends and potential user insights, not only fine-tuning optimization operation and maintenance of existing search advertising accounts, but also pay close attention to the latest product trends and upgrades in the media, and continue to improve the team's knowledge accumulation and optimization capabilities, and work hand in hand with the client to continue to develop.