by Moseiko | May 11, 2021 | News & Insights
ON FEBRUARY 3, CHINA INTERNET NETWORK INFORMATION CENTER (CNNIC) RELEASED THE 47TH "CHINA INTERNET DEVELOPMENT STATUS STATISTICAL REPORT", WHICH SHOWED THAT IN DECEMBER 2020, CHINA'S INTERNET USERS REACHED 989 MILLION; 85.4 MILLION MORE THAN IN MARCH 2020, THE INTERNET PENETRATION RATE REACHED 70.4%, 5.9 PERCENTAGE POINTS HIGHER THAN IN MARCH 2020. IF WE FOLLOW THIS GROWTH RATE, IN THE FIRST HALF OF 2021, THE NUMBER OF CHINESE INTERNET USERS WILL EXCEED 1 BILLION MARK. AT THE SAME TIME, THE NUMBER OF MOBILE INTERNET USERS REACHED 986 MILLION, ACCOUNTING FOR 99.7% OF ALL INTERNET USERS. COMPARED WITH THE SAME PERIOD IN 2020, THE NUMBER ROSE BY 88.85 MILLION. AS OF DECEMBER 2020, CHINA'S INTERNET PENETRATION RATE IN URBAN AREAS WAS 79.8%, AND THE RATE IN RURAL AREAS REACHED 55.9%,...
by Moseiko | May 11, 2021 | News & Insights
THE 2021 GOLDEN RECRUITMENT SEASON HAS COME TO AN END, WHAT IS THE PERFORMANCE OF JOB SEEKERS & RECRUITERS? WHAT IS THE POTENTIAL OF RECRUITMENT INDUSTRY SEGMENTS?360 SMART BUSINESS RELEASED THE "2021 RECRUITMENT INDUSTRY DATA REPORT", SEVERAL TRENDS ARE WORTH PAYING ATTENTION TO. THE INDUSTRY HAS RECOVERED SIGNIFICANTLY, AND THE USER FOCUSES ON THE FRONT SIGNIFICANTLY GOLDEN THREE AND SILVER FOUR - WHETHER FOR JOB SEEKERS OR EMPLOYING ENTERPRISES, "SPRING RECRUITMENT" IS THE MAIN EVENT. COMPARED WITH THE SAME PERIOD IN 2020, 360 RECRUITMENT USER ATTENTION FROM JANUARY TO MARCH ROSE 140%, AND SHOWED A SIGNIFICANT TREND OF FRONT. AFTER THE IMPACT OF THE EPIDEMIC IN 2020, THE ENVIRONMENT WARMED UP IN 2021, BRINGING FULL VITALITY TO THE ENTIRE RECRUITMENT INDUSTRY; C-END JOB SEEKERS HAVE INCREASED THEIR CONFIDENCE, AND THEIR ACCUMULATED STRENGTH IS WAITING TO EXPLODE; B-END ENTERPRISES HAVE ALSO COMPLETED THE RETURN OF BLOOD, AND HAVE OPENED THEIR ARMS TO EMBRACE TALENT. INDUSTRY SEGMENTATION IS REMARKABLE, AND CROWD DIFFERENTIATION IS MORE OBVIOUS...
by Moseiko | May 6, 2021 | News & Insights
Baidu search promotion, due to the huge traffic, passive marketing and other characteristics, has been the process of Internet promotion of enterprises to see the effect of direct, more popular with the enterprises of a kind of promotion. As more and more companies have joined the Baidu promotion, resulting in increased competition. For account optimizers, the purpose of optimizing the account is to spend the least amount of budget to bring the maximum benefit to the enterprise, to achieve a win-win situation for themselves and the enterprise. Recently, Baidu account added some data indicators, such as [on the orientation show], [on the orientation show win rate] and other data, the reason for the introduction of these data is to allow account optimizers to more timely discovery of account problems, can be more targeted to optimize the adjustment. These data can let us optimize the account with half the effort, is the account optimization tool. ...
by Moseiko | April 29, 2021 | News & Insights
The sea presses down on the bamboo branches and lifts them up again, while the wind blows the corners of the mountains into obscurity. In 2020, all industries are experiencing challenges and changes. Under the new normal, a series of new trends and hotspots have emerged in the makeup industry along with changes in users' lifestyles and mindsets. In this article, we will first focus on the three major categories of face, lip and eye makeup, and then take a macro view of hot topics such as "Generation Z" and "National Wave". Next, let's walk into the world of makeup in 2020. Industry Overview About Makeup: Baidu has a large number of people who are concerned about the makeup industry, and the number of active people on the APP side of Mobile Baidu is as high as 44 million per month, and the user behavior shows a two-way path of active search and brushing the information flow, with an average of 18 billion times of monthly distribution of information flow, and an average of 82 million times of monthly retrieval of makeup-related words...
by Moseiko | April 22, 2021 | News & Insights
DESPITE THE FACT THAT THE YEAR 2021 BEGINS WITH THE "LOCAL NEW YEAR", THE ENTHUSIASM OF FRIENDS FOR TRAVELING HAS NOT BEEN SUPPRESSED. ACCORDING TO DATA FROM THE CHINA TOURISM RESEARCH INSTITUTE, IN THE PAST QINGMING, THE NUMBER OF DOMESTIC TRAVELERS HAS REACHED 102 MILLION, 94.5% OF THE SAME PERIOD BEFORE THE EPIDEMIC. AND IN THE BAIDU PLATFORM, THE USER'S TRAVEL DEMAND IS ALSO CONCENTRATED IN THE PRE-CHING MING OUTBREAK. 2021 MARCH, BAIDU TRAVEL INDUSTRY PENDANT RETRIEVAL HAS BEEN RESTORED TO 83% OF THE SAME PERIOD BEFORE THE EPIDEMIC. DATA FROM A NUMBER OF OTAS SHOW THAT THIS YEAR'S MAY DAY AIRFARE, HOTEL, AND TICKET BOOKINGS HAVE SIGNIFICANTLY EXCEEDED THE SAME PERIOD IN 2019. IT IS FORESEEABLE THAT TRAVEL DEMAND WILL CONTINUE TO GROW STRONGLY IN THE NEXT FEW MONTHS. UNDER THE RECOVERY BOOM, WHAT CHARACTERISTICS DO CONSUMERS SHOW IN EACH OF THE THREE MAJOR SEGMENTS OF TRAVEL, ACCOMMODATION AND VACATION FUN? HOW CAN ADVERTISERS RIDE ON THE RECOVERY? LET'S HEAR IT ALL OUT~...
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