Client Background
Schneider Electric is a global company with localized strengths dedicated to driving digital transformation, primarily serving the home, building, data center, infrastructure and industrial markets. It enables integrated enterprise-class management by integrating world-leading process and energy management technologies with connected products, controls, software and services from endpoints to the cloud, across the full business lifecycle.
Schneider Electric's mission is to empower all people to maximize the use of energy and resources and to promote human progress and sustainable co-development.
Schneider Electric's mission is to be your digital partner for efficiency and sustainability.
client need
For different project promotion, customers have different promotion needs, which are roughly divided into the following 2 directions: First, branding projects, customers focus on expanding brand awareness and influence, for the KPI assessment of the exposure of the advertisement; second, effect projects, such as the promotion of the customer's case story, the customer focuses on the collection of leads, for the limited cost of the leads and the effective amount of leads for the KPI assessment.
prescription
For brand projects, OTT+OTV+DSP+Friends Circle+Weibo Fans Pass+Wide Spot Pass and other multimedia are adopted for combined class placement, horizontal expansion, maximizing exposure, attracting target users, expanding brand sound volume, and enhancing brand awareness and influence.
For effect-based projects, we mainly adopt DSP or Circle of Friends form of placement, through the use of interest, Retargeting, LBS and history of clicking on the crowd and other targeting dimensions, accurate locking of the target group, while combining with the Circle of Friends oCPM bidding method, with the native promotion page, to create a closed loop marketing, to enhance the amount of leads.
Marketing Results
Through the optimization of the means of delivery and the horizontal optimization of the platform, Schneider Electric's continuous service has gained customer satisfaction.