Technology and R&D
Omni-channel membership management and marketing products and services based on big data and artificial intelligence to help companies improve efficiency and revenue.
Service Scenario
WE USE CDP TO REALIZE DATA ASSET PRECIPITATION AND MANAGEMENT, SCRM TO REALIZE MEMBERSHIP REFINEMENT MANAGEMENT, AND AI CHATBOT, MICRO-MALL, SMART RECOMMENDATION AND OTHER DATA APPLICATIONS TO ENHANCE USER EXPERIENCE AND IMPROVE MARKETING EFFICIENCY.
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Program features
FROM DATA INTEGRATION TO MANAGEMENT MARKETING TO INTELLIGENT APPLICATION PLUG-INS, AND FROM LEAD GENERATION TO LOYAL CUSTOMERS, HUB REALIZES THE TRACKING, MARKETING, MANAGEMENT AND REMARKETING OF THE ENTIRE CUSTOMER LIFECYCLE, AND AT THE SAME TIME HAS FOUR MAIN FEATURES:
Products and Services
Membership Management
Intelligent Customer Service
social e-commerce store
recommendation engine
Customer Cases
McDonald's Omni-Channel Applet System
Digital Marketing New Beginning
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Focusing on the customer life cycle, we build a membership applet across the WeChat/Alipay system, connect online and offline data, and provide omni-channel membership management tools including homepage, membership card, membership registration and points, points mall and card coupons, and members' full discounts;
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CONSTRUCT A SMALL PROGRAM SERVICE SYSTEM AND APPLICATION MATRIX THAT INCLUDES FUNCTIONS SUCH AS PRODUCT PROMOTION, NEW ATTRACTION, PUSH, RE-PURCHASE, O2O, CUSTOMER SERVICE, ETC., ACCUMULATE BRAND PRIVATE DOMAIN TRAFFIC AND DATA, REALIZE PERSONALIZED MARKETING, AND ENHANCE CUSTOMER EXPERIENCE AND CONVERSION;
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Since its launch in December 2017, McDonald's mini-program membership has exceeded 100 million, and the average number of daily orders has exceeded exceeded one million.
Colgate Membership Applet
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Utilize the Membership Applet to enable close interaction with Colgate members;
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Boost user activity with features such as check-in sweepstakes, quizzes, and trial sweepstakes;
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Docking the existing cnm system, connecting user data, establishing crowd labels, realizing personalized push, and improving conversion.
